Your own online store in minutes. Take card, transfer and USSD payments, get a WhatsApp alert the moment someone buys, and win shy customers with Selmo Buyer Protection.
Then ₦8,000 once, includes a free .com.ng domain. ₦5,000/month after.
Shop with Buyer ProtectionAda’s Fabrics
Verified business Verified
Ankara set
₦18,500
Aso-oke wrap
₦42,000
Adire top
₦12,000
Lace fabric
₦65,000
New order 🎉 ₦18,500
1× Ankara set · Chidinma O.
Held safely by Selmo
₦137,500
₦0+
processed through Selmo
0+
merchants registered
0+
stores built on Selmo
Everything you need to sell
Stay close to every sale
The instant a customer pays, you get a WhatsApp message with what they bought, how much, and where to deliver it. No dashboard-checking required, just a straightforward notification every time.
Selmo · now
New order 🎉 ₦18,500 · Ankara set · Chidinma O.
A separate, optional feature: Amaka chats with every visitor as you, using your name and your photo, answering delivery questions and negotiating a little, exactly like a real rep would.
Ngozi
Active now
Already selling elsewhere?
Moving from Bumpa, Shopify, Catlog, Selar or an Instagram shop? Paste your old store link and watch. This is exactly what happens, for real, when you do it on Selmo.
Products come in as drafts, so you review before anything goes live.
Migrate my storePaste your old store link
Know where your buyers find you
Selmo tracks exactly where your store visits are coming from, Instagram, TikTok, Google and Twitter (X), so you know which channel to post on more and which ad spend is actually paying off.
Traffic by channel
LiveIncluded with every store
Most store builders charge extra for this, or leave you with a generic subdomain. When you open your store, type the .com.ng name you want and Selmo checks it's available and registers it for you, at no extra cost. It's yours to keep, for as long as your store is open.
Claim free domainYour free domain
Get paid outside the store too
Selling to a customer who found you off-platform, by DM or in person? Send an invoice with a Pay button built in, then hand over a professional, downloadable receipt once they've paid. No extra apps.
Invoice INV-0042
₦35,000
Due for Ada Obi, 2 items
Flexible for you, easier for buyers
Let buyers pay a deposit now and the balance later. You only ship once it's paid in full, and it's off by default; you choose the minimum deposit if you turn it on.
At checkout
A customer fills in their details at checkout, then disappears. Selmo AI follows up by email and SMS, written in your voice, and stops the moment they pay.
Automatic follow-up
~40% more completed sales recovered
Also included
A store in your brand colours, at your own link.
Verify your NIN once for a gold check buyers trust.
Sales at a glance, plus Meta, TikTok and Snapchat pixels.
Selmo Buyer Protection
Buyers pay Selmo, not you directly. We only release the money when they confirm their order arrived. That's how you sell to people who have never heard of you.
Optional, you can turn it off anytime in settings.
01Buyer pays Selmo
The price plus a small protection fee, shown before they pay. The money is held safely.
02You deliver
Send the order, then confirm on Selmo once your customer has it.
03Buyer confirms
We ask them by email and WhatsApp. One tap and you're paid.
04Problem? We step in
A Selmo agent reviews it. Refunds only after you get the item back.
Simple pricing
Your store
₦8,000 once
then ₦5,000/mo, cancel anytime
Buyer Protection
Free to enable
a small charge only when the buyer's money is released to you
Paystack's own processing charges apply separately.
Every sale lands in your Selmo Wallet. Withdraw to your bank whenever you want.
Your store goes offline until you pay ₦8,000 to open it. Nothing is charged automatically.
Yes. Type the .com.ng name you want and we register it for you automatically, included in your fee.
No. If you can post on Instagram, you can run a Selmo store. Everything works on your phone.
Nothing extra up front. The buyer pays a small protection fee, and you pay a small release fee only when paid.
A Selmo agent reviews it. Refunds only after you confirm you've received the item back.
Open your store today and make your first sale this week.
Start selling · Free for 2 days